Introduction

Question One.

Based on your own experience of traditional bookselling and your exploration of online bookselling, compare willingness-to-pay for books supplied by these two business models.

Question Two.

Assess Barnes & Noble’s response to the substitution threat from Amazon. How did Amazon respond in turn and to what effect?

Question Three.

Who will be the online leader? Will it ever make much money selling books (as opposed to selling stock)?

Next Chapter: Question One